Solid Roots

Coaching & Consulting

Career & Life Coaching

Business & Research Consulting

Meet Our Team

Kelly Holland,
Coach & Research Advisor

Kelly leads executives and teams from chaos to clarity, relieving the stress of competing priorities and increasing short and long term business impact. As a research leader and product strategist, she has a successful track record of scaling influential teams and developing researchers throughout their careers. Teams and individuals thrive with her management, mentorship, and coaching.

Kelly’s professional experience includes building, transforming, and leading teams at Peloton, Target, Facebook/Meta, and Gap Inc. Her research career has spanned the political, communications, and tech spaces as a leader both agency and client-side. As a coach, she has guided clients to find joy and purpose in their daily lives, and inspiration in defining their future endeavors.

Kelly holds a Master of Public Policy degree from the University of Minnesota’s Humphrey Institute and a Bachelor of Science in Economics and Political Science from the University of Wisconsin-Madison. She’s a mom to three girls and a serial marathon runner.

Andrea Sutyak,
Coach & Research Advisor

Andrea has worked within Strategy and Research for her entire career and loves to Marie Kondo her way from messy data and processes into simple persuasive narratives and efficiencies. She has branded herself as a Product Armchair therapist, helping teams identify their product’s pain points and delights.

The brightest spot of her career has been at Peloton where she was hired as the first Product Researcher and built a primary research practice from the ground up (including Kelly!) for one of the most beloved consumer brands. Prior to Peloton, Andrea worked in healthcare research where she planned, executed and presented research studies that optimized pharmaceutical, medical device and diagnostics clients’ strategies.

Andrea holds a Master of Science in Marketing Research and Insights from Temple University, a Certificate in User Experience Design from New York University (NYU) and a Bachelor of Science in Health Policy & Administration from Penn State University.